Review management glossary
Plain-English definitions of the terms that come up when you're managing reviews.
Google Business Profile
A Google Business Profile (formerly Google My Business) is the free listing that represents a business on Google Search and Map...
Place ID
A Place ID is a unique identifier Google assigns to a place, including every business with a Google Business Profile. You use i...
QR review code
A QR review code is a scannable QR code that takes a customer straight to your Google review page. Placed on a counter, receipt...
Reputation management
Reputation management is the ongoing practice of monitoring, earning, and responding to what customers say about a business onl...
Review gating
Review gating is the practice of filtering which customers are asked for a public review based on how they're likely to rate yo...
Review response
A review response is the business's public reply to a customer review. Replying to both positive and negative reviews builds tr...
Review velocity
Review velocity is the rate at which a business earns new reviews over time. A steady, ongoing stream signals to shoppers and t...
Star rating
A star rating is the 1-to-5 score a customer gives, and the average shown on your profile. It's the first thing most shoppers s...
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